Friday, April 4, 2008

Blackle-Black Google Would Save 750 Megawatt-hours a Year

These days we are experiencing the global warming. Global warming is causing the ice bergs to melt at the arctic and hence increasing sea levels and hence the possibility of oceans covering major landscapes which includes major cities in all the continents. Here is a step taken by Google for reducing the power consumed by monitors while displaying it's search engine pages. Google introduced Blackle, the Google with black colored search pages.

Blackle saves energy because the screen is predominantly black. "Image displayed is primarily a function of the user's color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen." Roberson et al, 2002.

Thus the electricity consumption is reduced while you are using Google search and also contributing a little to save the earth.

So, please use Blackle.com instead of previous Google search from now. Also change the start page to Blackle.com if you have set Google.com before as your homepage.


Use blackle to tackle the global warming.

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1 comment:

Anonymous said...

Test conducted by Google itself http://googleblog.blogspot.com/2007/08/is-black-new-green.html has proven that Blackle may save little energy with CRT monitors but will actually increase energy consumption with LCD monitors.

Because of this misconception, it has created a easy money making business for the creator of Blackle. It has been estimated by many SEOs that he should be pocketing over thousands of dollars each day from google ads.

Also it is very obvious that Blackle is violating Google’s TOS and adsense policy, “Publishers are not permitted to make prominent use of ‘Google Brand Features’”.

I personally think it is so unfair for other publishers that are putting huge amount of times and effort into writing quality contents for website to attract visitors and increase their income from adsense, while someone just violate the adsense policy and Google isn’t doing anything about it.

If anyone agree with me and want to stop Blackle, then just visit Google’s adsense violation contact form and lodge your complaint about Blackle. STOP BLACKLE!

Violation contact form

https://www.google.com/adsense/support/bin/request.py?search_ask=1&subtopic=&contact=rpv&main_topic=other&contact_type=11&contact_topic=Report+a+policy+violation&Action.Search=Continue