We are using in the e-mail service and search engines everyday in our life, but have you ever thought how the service providers survive giving most of the services for free and some may wonder after providing all these services for free how can YAHOO,GOOGLE and others earn in hundreds of millions. Many of my friends don't know how these search engines and free e-mail providers will make millions of money every year.Everyone is curious to know about this, so I'm posting this article to make my friends understand the money making techniques of these free service providers.
You might heard of the story in last month that AOL-America On Line accidentally published the details of millions of keyword searches that 650,000 of its subscribers had carried out over a period of three month. The data revealed many people's online lives in remarkable detail.This is a general problem with free services, you have the impression that you are not paying for this but instead unknowingly you are paying a reasonably heavy price.
Search engines have a good reason for gathering data about what people look for.They use this data for sending advertisements to the subscribers of their services. Have you ever noticed that if you view a website based on selling products online, you will get mails [most times as spams] from them at regular times even though you have not subscribed to that website, this is possible because the search engine servers store your computer IP address and the product you looked out in that website. These advertisers pay the search engines and also the free e-mail providing companies a certain amount to hold the data of their website visitor. Also if they sell one product through advertisement then they will pay certain amount to free mail or search engine providers.Thus Google,Yahoo,AOL and others are making money by publicizing the private data of the net user.
There is one way that you can avoid your private data on net from publicizing.Google has launched a web history services that lets people to browse and edit the list of sites they visited in the past.Google users can opt this service but opting out of others can be tricky. It is possible to remove cookies, small text files, on a computer that sites used to remember.
Now think, are free services really free !!!!!!!!!!!!!
Wednesday, September 26, 2007
Are free services really free ?
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1 comment:
Dude, nothing is free in this world. You are using something from them and they are using something from you. Its the way business works. If you want to secure your private data, pay for the service. Still, good article for the beginners to understand the stuff.
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